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Vehicle decals for business

Short answer: decals and cut lettering put your business name, phone and required numbers on a vehicle for a fraction of a wrap. USA Wrap Co lists lettering and spot graphics at $300 to $800. Queen of Wraps puts cargo van lettering under $1,000. Pick decals when the vehicle needs to say who you are. Pick a wrap when it works as marketing all day.

Lettering, decals and wraps

Queen of Wraps splits them three ways:

Lettering is letters and numbers cut from solid color vinyl. It carries a name, phone number or required number.
Decals and spot graphics are logos or short messages placed on doors, tailgates or windows.
A wrap covers whole panels or the whole vehicle with a printed design.

All three use adhesive vinyl. The difference is coverage and how much design you can fit.

What to put on business vehicle decals

Business name. Biggest item on the vehicle.
What you do. One word or a short line: "Plumbing", "Lawn care", "Roofing".
One phone number. Large enough to read from the next lane.
Website, if people book online.
Required numbers. A contractor license or USDOT number where your state or the FMCSA requires it. See DOT number decal requirements.

Skip the list of ten services. A decal has a few seconds to work.

Where to place decals

Vehicle	Name and logo	Phone
Cargo van	Both sides, above the wheel wells	Rear doors
Pickup truck	Both front doors or bed sides	Tailgate
Car or SUV	Front doors	Rear window or rear doors
Box truck	Box sides	Roll-up door and cab doors
Trailer	Trailer sides	Rear door

For more layouts, see pickup truck lettering ideas, van lettering ideas and trailer lettering ideas.

What vehicle decals cost

Source	What	Price
USA Wrap Co	Spot graphics and lettering	$300 to $800
Queen of Wraps	Car lettering and spot graphics	$300 to $800
Queen of Wraps	Cargo van lettering	under $1,000
Chicago Fleet Wraps	Cargo van lettering	from $650
Chicago Fleet Wraps	Box truck 16 to 18 ft lettering	from $1,000

Sources: USA Wrap Co, Queen of Wraps, Chicago Fleet Wraps.

Ask which film the quote uses

Queen of Wraps says cast vinyl lasts five to seven years, and calendered vinyl, a thinner and cheaper film, lasts two to five in many cases. A decal cut from cast film can outlast a wrap printed on calendered film. For a vehicle you keep a long time, ask for cast.

Decals or a wrap?

Queen of Wraps uses four questions: how many vehicles you run, how many people see them, what you can spend and how long you keep each one. One vehicle that sits at job sites points to decals. A fleet that drives all day points to wraps. Mixed answers point to a partial wrap.

For a temporary option on a personal car, see car door magnets for business. For wrap prices, see pickup truck wrap cost and van wrap cost.

See your decals before you order

WrapMockup draws your business name, trade and phone on vans, pickups and box trucks, plus a matching yard sign. The preview is free. Clean files cost $9 for one vehicle plus its yard sign, or $29 for the Fleet Pack. Hand them to a sign shop to cut.

FAQ

How much do vehicle decals for a business cost? USA Wrap Co lists lettering and spot graphics at $300 to $800. Chicago Fleet Wraps lists cargo van lettering from $650.

Are decals cheaper than a wrap? Yes. Queen of Wraps says lettering and spot graphics are the lowest cost tier, with a partial wrap above them and a full wrap at the top.

What should a business put on a vehicle decal? Name, what you do and one phone number. Add a website and any required license or USDOT number.

How long do vehicle decals last? It depends on the film. Queen of Wraps says cast vinyl lasts five to seven years and calendered vinyl lasts two to five in many cases.

Do I need a USDOT number on my work truck? It depends on the vehicle weight and the kind of trips. See our guide to DOT number decal requirements.

Checked 2026-10-24. Prices and policies change. Confirm on the source before you buy.